{"id":108,"date":"2015-04-12T20:00:16","date_gmt":"2015-04-13T03:00:16","guid":{"rendered":"http:\/\/lornas.wpengine.com\/?p=108"},"modified":"2015-04-12T20:00:16","modified_gmt":"2015-04-13T03:00:16","slug":"google-to-penalize-you-if-your-website-isnt-mobile-friendly","status":"publish","type":"post","link":"https:\/\/lorennason.com\/2015\/04\/google-to-penalize-you-if-your-website-isnt-mobile-friendly\/","title":{"rendered":"Google to Penalize you if your Website isn&#8217;t Mobile Friendly"},"content":{"rendered":"<p>In November 2014 Google started implementing a &#8220;Mobile-friendly&#8221; search result tag that is only seen when you search from mobile devices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-109\" src=\"http:\/\/lornas.wpengine.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-300x120.png\" alt=\"mobile-friendly\" width=\"300\" height=\"120\" srcset=\"https:\/\/lorennason.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-300x120.png 300w, https:\/\/lorennason.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-600x240.png 600w, https:\/\/lorennason.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-1024x410.png 1024w, https:\/\/lorennason.com\/wp-content\/uploads\/2015\/04\/mobile-friendly.png 1504w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A page is eligible for the \u201cmobile-friendly\u201d label if it meets the following criteria as detected by Googlebot:<\/p>\n<ul>\n<li>Avoids software that is not common on mobile devices, like Flash<\/li>\n<li>Uses text that is readable without zooming<\/li>\n<li>Sizes content to the screen so users don&#8217;t have to scroll horizontally or zoom<\/li>\n<li>Places links far enough apart so that the correct one can be easily tapped<\/li>\n<\/ul>\n<h4><strong>Mobile is more important now than ever before<\/strong><\/h4>\n<p>Google has said that on April 21, 2015, Google\u2019s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a \u201csignificant impact\u201d in the mobile search results, impacting all languages worldwide.<\/p>\n<p>This news isn&#8217;t new but since the impending doom of the algorithm going live on April 21st 2015 (next Tuesday) I wanted to put out a reminder.<\/p>\n<h4><strong>What should you do?<\/strong><\/h4>\n<p>Confirm you site is mobile friendly. If it is you don&#8217;t need to do anything.<br \/>\nYou can check here:<br \/>\nhttps:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/<\/p>\n<h4><strong>My site isn&#8217;t mobile friendly, now what?<\/strong><\/h4>\n<p>If you are running a WordPress based site it will require a theme update or change. For some of you this may be easy. The easy ones will just update their theme and be on their merry way.<\/p>\n<p>The difficult sites will be where the theme was changed\/built\/customized. You will have 2 choices.<\/p>\n<ol>\n<li>Update theme (this may require costs that you aren&#8217;t prepared for)<\/li>\n<li>Try using a mobile plugin as a temporary solution\n<ol>\n<li><a href=\"http:\/\/wordpress.org\/plugins\/jetpack\/\">Jetpack<\/a> gives site owners the mobile-friendly features of hosted wordpress.com with your self-hosted site.<\/li>\n<li><a href=\"http:\/\/wordpress.org\/plugins\/wptouch\/\">WPTouch<\/a> is a\u00a0solution to create a separate, mobile-friendly version of your site. Your desktop themes will remain the same. For visitors from mobile devices, your site will display with a different theme. Several theme choices are available.<\/li>\n<li><a href=\"http:\/\/wordpress.org\/plugins\/wp-mobile-detector\/\">WP Mobile Detector<\/a>, similarly to WPTouch, provides some themes to present visitors using a mobile device.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4><strong>Still need help?<\/strong><\/h4>\n<p><a title=\"Contact Me\" href=\"http:\/\/lornas.wpengine.com\/contact\/\">Contact me for Free Advice<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November 2014 Google started implementing a &#8220;Mobile-friendly&#8221; search result tag that is only seen when you search from mobile devices. A page is eligible for the \u201cmobile-friendly\u201d label if it meets the following criteria as detected by Googlebot: Avoids software that is not common on mobile devices, like Flash Uses text that is readable&hellip;<\/p>\n","protected":false},"author":1,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to Penalize you if your Website isn&#039;t Mobile Friendly - Loren Nason dot com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lorennason.com\/2015\/04\/google-to-penalize-you-if-your-website-isnt-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Penalize you if your Website isn&#039;t Mobile Friendly - Loren Nason dot com\" \/>\n<meta property=\"og:description\" content=\"In November 2014 Google started implementing a &#8220;Mobile-friendly&#8221; search result tag that is only seen when you search from mobile devices. 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