{"id":143,"date":"2015-04-26T14:21:57","date_gmt":"2015-04-26T21:21:57","guid":{"rendered":"http:\/\/lornas.wpengine.com\/?p=143"},"modified":"2015-04-26T14:21:57","modified_gmt":"2015-04-26T21:21:57","slug":"when-does-a-craft-company-become-an-evil-corporation","status":"publish","type":"post","link":"https:\/\/lorennason.com\/2015\/04\/when-does-a-craft-company-become-an-evil-corporation\/","title":{"rendered":"When does a “craft” company become an evil corporation?"},"content":{"rendered":"
Are you a fan of Starbucks?<\/p>\n
Or…<\/p>\n
Are you a fan of local craft coffee companies (also referred as\u00a03rd wave coffee)<\/p>\n
Starbucks is a corporate behemoth. Green Mountain Coffee (owner\u00a0of the Keurig<\/a>) is a corporate behemoth. Dunkin Donuts is a corporate behemoth.<\/p>\n Would you consider Stumptown a corporate behemoth? Most of you would not. Most of you would think they are a trendy 3rd wave craft coffee company.<\/p>\n But with this (sorta old) news of Stumptown sending Cease and Desist letters you to smaller cold brew coffee vendors launches them into Corporate Thug territory. Stumptown has jumped the shark and become Starbucks.<\/p>\n Stumptown Sending Stubby Cease and Desist<\/a><\/p>\n