Should you have 1 website or multiple websites?

I guess this depends on what your main (or multiple) objectives are.  If the websites have different target audiences or serve different purposes, it may be beneficial to have multiple websites. This way, you can focus on specific niches and tailor your content and marketing efforts to each audience.

The Benefits of a Single Website

  1. Simplicity: It is so much easier to update 1 website than it is to update 10 websites. Even with WordPress management tools it’s still a PIA. I currently have 3 active to my name and 2 more that I host for someone else. This isn’t bad yet
  2. Brand consistency: A single website allows you to maintain a consistent brand image and message across all pages. This really doesn’t apply to me because I already do have multiple sites and I’m not looking for brand consistency.
  3. Cost-effective: Maintaining a single website can be less expensive than maintaining multiple websites, as you only need to pay for one domain and hosting plan. Eh, I have 1 hosting account and it is not costing me much and 2 of the sites pay for the hosting which makes my cost on hosting negligable. I do have a ton more domains I should do something with them and I semi plan to this year.
  4. Better SEO: Search engines tend to favor websites with a consistent structure, and having a single website can help improve your search engine visibility and rankings. This is true but it does not apply to my goals at this time
  5. Better analytics: Having all your traffic, engagement and conversion data on a single website will make it easier to understand your audience, and improve your marketing strategy. Yes, this is also true, but I want my analytics spread apart so I can see how each site does on it’s own

Still the answer for me will be multiple websites

The Benefits of Multiple Websites

  1. Niche targeting: Having multiple websites allows you to focus on specific niches and tailor your content and marketing efforts to each target audience.
  2. Increased revenue potential: Having multiple websites can increase your revenue potential, as you can monetize each site independently and diversify your income streams. What is great about this and correlates with #1 is that if one niche fail or looses volume/traffic/funds you don’t cut off your whole income stream
  3. Better audience segmentation: Having multiple websites allows you to segment your audience and create tailored content, campaigns and offers for each segment, which can lead to better engagement and conversion rates.
  4. Better analytics: Having separate websites for different projects or services will allow you to collect data and metrics specific to each project and use that information to improve your marketing strategy.
  5. Separation of sensitive or controversial content: Having multiple websites allows you to separate sensitive or controversial content from the rest of your online presence, which can help protect your reputation and maintain your privacy.

For me the answer was always going to be multiple websites. Yes this will create more work but for me it won’t mean much extra. The main key will be time and set a schedule for updating each site with content and “updates” as regimented as I can.


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Loren Nason

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